I appreciate that for B2B use cases, you probably don’t get duplicate customer accounts that frequently. But for B2C…you do. And we have integrated Stripe billing into our SaaS app, and our customers then use it B2C…and there is heavy duplication of Stripe Customer accounts, as customers pay with subtly different credentials each time. This then breaks the Stripe Customer portal (because they don’t see a true consolidation of their data). Merging customers feels like a pretty obvious way of improving this?
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This would be super useful still in 2025. I’ve noticed Stripe isn’t automatically pulling the email address to determine accounts even though that is what is stated in documentation. Each card is getting a new account. Also, if a purchaser shops online in Squarespace they are treated as a guest despite having shopped in person previously (so already in the system).
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